Suhail Al Riyadh is residential project located in the southern part of Riyadh, Saudi Arabia. The project provides affordable residential units, such as apartments and different types of villas, to the public.
The Suhail star, which is a star that appears from the south of the Arabian Peninsula. It is considered a good omen. This inspired us to name the project Suhail Al Riyadh (Suhail of Riyadh) for the symbolic meaning of the star and since they are both located in the south.
The logo was based on the star and its radiation which resembles the spread of the good omen (InSha’a Allah) amongst the residents. We focused on making the communication simple and subtle dynamism to add friendly feeling to the project.